Ashley Yassall

Executive Director


In June 2019, I assumed the role of Interim Executive Director of the Women’s Recovery Center and was hired on as the Executive Director in October 2019. The Women’s Recovery Center is an intensive outpatient substance use disorder treatment facility located on the West side of Cleveland, Ohio. We were established in 1986 and currently offer morning and evening treatment sessions. We utilize a holistic, trauma-integrated approach to treating addiction and integrating physical health, emotional healing, and family reunification.

I was previously a consultant specializing in health and welfare benefit plan compliance and plan management but additionally have experience with funding, accounting, and compliance of retirement plans. I’m credentialed as a Certified Employee Benefits Specialist (CEBS), passed several Society of Actuaries Exams, and have my Ohio Life and Health & Accident License.

I am also passionate about community service and social justice efforts. I spend time volunteering for addiction/mental health, education, and poverty efforts.

A results driven and highly motivated National Account and Brand Management Professional with 20+ years of proven consumer products experience. Consistently brings new energy, innovation and creativity. Demonstrates competencies in developing strategic accounts, account management, brand management, budgeting and forecasting, stakeholder communications and leading high performance teams that consistently meet or surpass targeted sales goals.

Specific expertise in:

  • Managing Inside & Outside Sales Teams

  • Strategic Pricing & Channel Management

  • Onboarding, Training & Retaining Top Talent

  • Presentations Using Data for Storytelling

  • Business Development & Relational Sales

  • Internal & External Negotiations

  • Market Trends, Analysis & Reporting

  • Increasing Profitability & Market Share


Stacey Reid

President, Board of Directors



Pam Bouyer started her career at the Women's Recovery Center and has been here since 8/13/2001. Pam was the primary evening counselor most of her time at the WRC and just recently transitioned to her new role as Interim Clinical Director. In her spare time, she is a member of Zeta Phi Beta sorority for 19 years. She volunteers to help educate the public, assist youth, and provide scholarships to promote legislation for social and civic change. This is our mission within the organization.

Pamela Bouyer

Clinical Director


Making an Impact


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